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The online marketing activities of businesses cover a very wide range of actions, depending on whether the company chooses to use free or paid tools. In addition, the characteristics of the target audience that a particular message is intended to reach should also be taken into account and also considering whether the firm's focus is local, national or global, as this will also affect on choosing the most appropriate tools. However, simpler and more universal techniques or methods, especially at the start of online brand promotion are the best solution.

In addition to creating a website, one of the basic advertising activities of a company is creating a business card, which in a simple and concise way familiarizes the customer with the details of the company's offer and encourages him to contact and cooperate with the company in order to obtain additional information. In order for a business card to be effective, it is worth creating an interesting description, choosing a catchy slogan or suitable graphics, thanks to which the firm will be able to stand out from the competition.

The portal that compiles business cards of various companies is a great platform where businesses can advertise for free. Considering how many modern consumers want to find information about firms fast, such a short and concise description allows you to get acquainted with many offers in a short time and choose the one that best meets the individual requirements of the customer. In turn, this allows businesses to promote themselves to new audiences, perhaps even outside their existing target group.